Were I to take cupcake-making more seriously (professionally of some sort, perhaps?), I would likely think of these as my "standard" creations:
FANCY (these generally look very clean and purdy):
carrot cake with golden raisins and walnuts, cream cheese frosting, walnut garnish
red velvet, cream cheese frosting, cherry garnish
vanilla bean cake, kahlua filling, coffee frosting
graham cracker cake, banana pudding, chocolate frosting, crushed graham cracker garnish
chocolate cake, peanut butter filling, peanut butter frosting, 1/2 reese's pb cup garnish
buttermilk yellow cake, strawberry filling, butter cream frosting, strawberry garnish
lemon cake, raspberry filling, cream cheese frosting, raspberry and mint leaf garnish
SIMPLE (these are good for playing with decorations):
white cake, butter cream frosting, w or w/o coconut
white cake, chocolate frosting, sprinkles
chocolate cake, chocolate cherry mousse as frosting, cherry garnish
chocolate cake, marshmallow frosting, fresh flower garnish
white cake with sprinkles (funfetti-esque), marshmallow frosting,
jelly bean garnish
Of course, half the fun is coming up with new combinations, and catering to what people want/ask for. If nothing else, it can help all you indecisive fools get a better idea of what exactly you're asking for when you tell me you want my cuppies ;)
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